Ted Baker will product a lingerie collection for Debenhams, a week after it terminated its lingerie licensing agreement its lingerie firm Intimas.
The Ted Baker lingerie range for Debenhams will be called Miss B and will debut in store for spring 10.
Earlier this month Intimas and Ted Baker confirmed they had terminated the brand’s existing lingerie licensing agreement by mutual consent.
Ted Baker dropped its kidswear collection last year in favour of producing a kidswear range exclusively for Debenhams called Baker by Ted Baker.
Yesterday Ted Baker said its sales rose 7.6% in the 19 weeks to June 12.