Premium brand Ted Baker and shopping centre Bluewater have teamed up to create a new collection launching in March following a competition to find the next ‘Print Genius’.
Ted Baker and Bluewater launched Print Genius, a competition to find print designers from UK university design courses.
Molly Pryke from London College of Fashion was awarded winner of the womenswear prize for her intricate digital floral design inspired by Kentish country gardens. The menswear award went to Talia James from Ravensbourne College of Art, Design and Communication, who impressed the judges with her graphic Kent wildlife and orchard inspired prints.
The two winning designs are featured throughout Ted Baker’s spring 12 collection for both men and women.
Ted Baker founder Ray Kelvin said he was very impressed with the level of effort and detail put into the designs. He added: “I feel it is important to support up-and-coming design talent and open up opportunities within the industry, to help nurture our future designers. We look forward to seeing the final designs in-store, at Bluewater, in March.”