Alice Temperley has teamed up with John Lewis to launch an exclusive range in what is the designer’s first foray into the high street.
The collection, Somerset by Alice Temperley, is exclusive to John Lewis and will comprise of 60 pieces including a full-range of accessories.
It will launch in 29 John Lewis stores and online on September 4 and will be supported by an advertising campaign fronted by UK model Lily Donaldson.
Retail prices for the collection range from £29 for a scarf, £99 for a day dress to £1,000 for a thick sheepskin coat in seal grey.
“Working with Alice to create Somerset by Alice Temperley has provided us with a unique opportunity to launch and build an entirely new and exclusive brand. We have worked incredibly hard on the quality, design and fabrication to ensure it meets the high demands of both Alice Temperley and John Lewis customers, ” said Jo Hooper head of womenswear buying at John Lewis.
Temperley added: “We have spent the last ten years building our lines and Somerset will compliment our existing collections; it is a very accessible product that will take our aesthetic to a wider audience.
“I wanted it to be very much a collection of essentials and to design a collection that would provide a feminine and functional wardrobe for women in their everyday life. This collection is all encompassing, effortless and draws on our classics.”