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Temperley to close Alice diffusion line

Designer label Temperley London will close its diffusion line Alice by Temperley after autumn 14 to streamline its collections under one brand.

The business said the Alice line will be “integrated into the Temperley London label with a full collection offering from day to evening and commercial price pyramids by each product category.” The Temperley Bridal collection will remain under the Temperley London brand.

Alice by Temperley launched for spring 10 to expand Temperley London’s client base to a younger audience.

Temperley London said that it will increase its focus on EU sourcing and production.

The designer brand added that it is “enjoying double-digit retail sales growth” for its standalone stores and ecommerce.

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