A resurgent George at Asda and an unstoppable Primark may have affected Tesco’s performance this year, causing its clothing boss Terry Green to fall in this year’s rankings.
Analyst figures suggest George is now the number one supermarket retailer by volume and, although Tesco continues to grow market share, that growth is coming slower than at its supermarket rivals. Green’s decision to temporarily stop selling clothing online – without a date set for the relaunch – has also put Tesco behind other value rivals, with both George and Matalan having launched online trials this year.
Still, Tesco’s international clothing business is holding up, with sales up 18% for the 26 weeks to August 23. Men’s tailoring and casualwear sub-brand Stone Bay have performed well, with sales up 50% and 30% respectively year on year.
Green has also overseen massive price cuts across Tesco’s clothing lines, which are set to deepen next season, as he fights back against value rivals. A new high street-style shopfit for clothing was unveiled last month in Blackpool, Lancashire, and will be rolled out to the rest of Tesco’s portfolio. The supermarket will also launch a kidswear collaboration with designer Elspeth Gibson in spring 09.