Tesco is wading into the schoolwear price war, undercutting rival George at Asda with the launch of the cheapest ever school uniform at £3.75.
Tesco will sell 100% cotton polos shirts for 50p, 100% cotton sweatshirts for £1.75 and crease-resistant trousers and skirts for £1.50 for three to sixteen year-olds during the summer.
The uniform will undercut rival George at Asda which is launching a £4.75 school uniform. Both retailers are offering the products at one fixed price across all age groups. Previously uniforms were more expensive for older children.
Tesco’s school uniform, which will be available in 200 stores from next week, will be sold as individual items, whereas George at Asda’s £4.75 price is calculated on bundle buying of garments.
Tesco’s clothing chief executive Terry Green said: “We know that parents are looking for even better value for Back to School this year, and we’ve worked hard to give them this market-beating price for a great quality school uniform.”
“For just £3.75, parents can buy a single uniform in any size from 3 to 16 years, without needing to spend more money by buying in bulk to get the great deal. We’re telling parents about the great value price now so they don’t have to spend the summer worrying about the cost for kitting out the kids for the new school term.”
The uniform will be stocked in 200 stores across the country.