Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tesco hits back in school uniform war

Tesco is wading into the schoolwear price war, undercutting rival George at Asda with the launch of the cheapest ever school uniform at £3.75.

Tesco will sell 100% cotton polos shirts for 50p, 100% cotton sweatshirts for £1.75 and crease-resistant trousers and skirts for £1.50 for three to sixteen year-olds during the summer.

The uniform will undercut rival George at Asda which is launching a £4.75 school uniform. Both retailers are offering the products at one fixed price across all age groups. Previously uniforms were more expensive for older children.

Tesco’s school uniform, which will be available in 200 stores from next week, will be sold as individual items, whereas George at Asda’s £4.75 price is calculated on bundle buying of garments.

Tesco’s clothing chief executive Terry Green said: “We know that parents are looking for even better value for Back to School this year, and we’ve worked hard to give them this market-beating price for a great quality school uniform.”

“For just £3.75, parents can buy a single uniform in any size from 3 to 16 years, without needing to spend more money by buying in bulk to get the great deal. We’re telling parents about the great value price now so they don’t have to spend the summer worrying about the cost for kitting out the kids for the new school term.”

The uniform will be stocked in 200 stores across the country.

Readers' comments (1)

  • Is this a loss leader does anyone know? I see that Asda said their £4.75 uniform is so I assume it must be. It's cut throat in the kidswear market right now. How are the independents doing?

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.