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Tesco signs up Venda for fashion website

The UK’s biggest retailer Tesco has signed up Venda, the e-commerce solutions expert, to launch its fashion website this autumn.

Tesco.com chief executive Laura Wade-Gery said: “We chose Venda as our ecommerce partner to support our plans to become the online destination for fashion. Venda has a very broad set of functionality and the scalability and flexibility of their business model will help us to scale our business fast without significant investment in internal infrastructure.”

Tesco is understood to be directly targeting online young fashion giant Asos, with a mix branded and own label product, as revealed by Drapers May 29.

Venda founder and chairman Dan Wagner said: “We are delighted to have been selected by Tesco as their ecommerce partner and look forward to helping them achieve the significant scale that they are planning for their online fashion business.”

Venda’s other clients include TK Maxx, Laura Ashley, Condé Nast and Urban Outfitters.

Readers' comments (1)

  • Just like Next, Tesco seem hellbent to take a slice out of the fashion market, what they don't understand, again like Next, when buying say a Diesel Jacket you want to be able to show it off and say, 'yeah, got it from so and so', not shy behind 'yeah, got it at the same time as my weekly shopping'

    Brands that supply the likes of Next and Tesco really need to look at the long term success these accounts will bring, I'd say big entrance followed by fall after fall and when they again need the independants maybe the indies will have moved on.

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