Why am I excited about the impending birth of Tesco’s online fashion store?
Because, Tesco has the opportunity, not only to swell its profits, with this lucrative new venture, but to grow and balance out the entire market too.
The unavoidable impact of a brand such as Tesco, moving into and marketing heavily, online fashion retail, will promote the shopping for clothes online in general.
Most importantly, it could lead customers that already buy online to think more about where they shop; in many cases opening themselves up to new online retailers.
Tesco’s online clothing store will upset the market by breaking down any loyalties people have to online shops, particularly those customers who currently buy from one trusted store.
Giving more choice to customers, and more options to suppliers and brands, can only be a good thing.
Recently on Drapers an unnamed online retailer said Tesco would find it difficult to do fashion, as they’re known for doing clothing, with the two things being very different.
It’s true that Tesco is currently seen as a clothing, rather than fashion, retailer, but the web offers the perfect opportunity to turn that around.
Through content, video, imagery and a wealth of brands (which Tesco is rumoured to be bringing on board), the perception can easily be changed.
It’s looking like a launch will happen early next year, and it’s bound to be a success.
Afterall, at the helm is Terry Green who has the perfect name for fashion retail. Philip Green, Leon Bailey-Green, Richard Greenbury, Terry Green, you get it!