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The Berlin Shows: Pepe Jeans London

New for spring 13 at Pepe Jeans London, which showed at Bread & Butter, is a selection of denim that uses the sublimation process.

The technique, which digitally prints onto poly materials that are laid over dyed cotton, gives the denim an almost two-tone look. The offer includes grey jeans overprinted in fluorescent yellow, and dark denim with a Union Jack printed on top. Jeans using this technique wholesale at £45, whereas prices across the rest of the collection range from £12 to £105.

View the full report from Berlin

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