New for spring 13 at Pepe Jeans London, which showed at Bread & Butter, is a selection of denim that uses the sublimation process.
The technique, which digitally prints onto poly materials that are laid over dyed cotton, gives the denim an almost two-tone look. The offer includes grey jeans overprinted in fluorescent yellow, and dark denim with a Union Jack printed on top. Jeans using this technique wholesale at £45, whereas prices across the rest of the collection range from £12 to £105.
- Contact: 020 7313 3800 www.pepejeans.com