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The Berlin Shows: The best of the bunch

Not sure what trends to back? Some of Berlin’s big-hitting brands told us what they expect to sell.

Premium - Pennyblack

This Italian brand’s export manager Alessandro Cavalieri predicts texture and bold colours will be the top-selling trends. The strongest items from the range include a yellow and navy lightweight knit, a white jacquard-effect sweatshirt, a paint-splatter neoprene jumper and a pleated midi skirt. South America is a key theme for the season, with silk pieces featuring ethnic embellishments. Wholesale prices range from €30 (£24) for tops to €64 (£51) for jackets.

+39 05 22358237
www.pennyblack.com

Panorama - Traffic People

One of the most eye-catching stands at Panorama belonged to UK-based womenswear label Traffic People. Designer Louise Reynolds’ top trends for spring 15 include lace and pastels, while a Hawaiian-print jumpsuit (pictured), midi skirts and shorts are her predicted bestsellers. Wholesale prices sit between £10.50 for a T-shirt and £55 for a sequined jacket.

01254 280878
www.trafficpeople.net

Premium - Custom Made

Denmark’s Custommade ticked the boxes for the key womenswear trends, serving up a wide-ranging collection of summer pieces. Its sales team’s standout items include an embellished pink silk dress, sporty silk shorts, lace pencil skirts and slogan sweatshirts and T-shirts. Sheer tops in sweatshirt silhouettes featuring boyish prints such as large-scale checks also turned buyers’ heads. T-shirts wholesale from €22 (£17.50), with prices ranging up to €220 (£175) for a silk dress.

+45 35 82 30 53
www.custommade.dk

Seek - Folk

Folk brought its womenswear collection to Seek for the first time this season. Account manager Karlijn Bijvoet told Drapers: “The inspiration for the range comes from [Swiss] surrealist artist Méret Oppenheim. For womenswear I’m backing bright prints across silk jogging pants and dresses. The reversible slouchy grey jumper is a winner, as are our textured rain jackets. Our menswear range is crisper and fresher than before with a sporty feel. The grey jacket with mesh detail (pictured) and the lightweight marl jumpers will do well.” Menswear wholesale prices range from €24 (£19) for T-shirts to €130 (£103) for tailored blazers, and in womenswear from €39 (£31) for T-shirts to €147 (£117) for jackets.

020 7831 1625
www.folkclothing.com

Bread & Butter - Ben Sherman

The British summer is the key inspiration for Ben Sherman, so unsurprisingly outerwear plays a strong role. The sales team highlighted a yellow Harrington jacket (pictured), a sporty green raincoat with a contrast red trim (pictured) and a navy trench coat as their predicted bestsellers. Elsewhere, they picked out shirts and knits in bold blue shades and denim shorts, which are new for spring 15, as other key items. Wholesale prices are from €13 (£10) for a T-shirt to €170 (£135) for jackets.

020 7812 5363
www.bensherman.co.uk

Bread & Butter - RM Williams

RM Williams launched its first contemporary collection at B&B, representing a change in direction for the Australian label since luxury brand house LVMH acquired a 49.9% stake in it last year. UK sales agent Chris Dent said the collection sees “the iconic brand [presented in more of a way] you want to wear”, pulling out pieces that are more accessible to consumers including printed T-shirts, deconstructed blazers, a laser-cut raincoat for men and a sheer panelled T-shirt dress and slouchy grey marl top for women.Wholesale prices range from £15.50 for T-shirts to £175 for jackets.

07774 722757
www.rmwilliams.com.au

Bright - Hudson Outerwear

Ed Small, sales manager at US menswear brand Hudson Outerwear, told Drapers customers want bright colour for spring 15.
He suggested a vivid, cherry red textured T-shirt (below) and a long-sleeved white top with reflective tape detailing. Making its European debut at Bright, Hudson Outerwear has already enjoyed success in its homeland, where it is one of department store Macy’s top-selling young fashion brands. The label is now looking to recruit European agents. Wholesale prices start at €23 (£18) for a T-shirt, rising to €185 (£147) for a leather jacket.

+1 917 560 1551
www.hudsonouterwear.com

 

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