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The Berlin Shows: Wolsey

British heritage menswear label Wolsey, famous for having dressed explorer Scott of the Antarctic, is combining its mainline with its more premium 1755 label from this season.

This follows feedback from buyers that the brand was sending out a “confused” message, says account manager Ciaran Cushnahan. The combined collection as seen at Bread & Butter sticks with the brand’s more tailored premium design direction, which has proved a hit with buyers, and will maintain its previous price points. Staying true to what it does best for spring 13, heritage styles have been inspired by the Wolsey factory worker, mixing workwear with vintage tailoring; military and seaside influences also feature. There is a strong emphasis on basics, and key looks include a workwear-inspired ticketing jacket with heritage buttons and a camo lining; a db pea coat with tortoiseshell buttons; and simple shirts with a striped bib. Wholesale prices range from £79 to £349.

View the full report from Berlin

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