For a town famed for its calm, quiet industriousness, trade shows CIFF, Gallery and Vision were said to be buzzing when doors opened on the first day.
There were plenty of buyers in town, both native and from the UK, which meant when the shows started footfall was strong. Vision unveiled a new area for up-and-coming designers, Gallery improved its mix of established and off-the-beaten-track brands and CIFF moved it’s 2-season-old luxury Crystal Hall concept inside the show from the lobby, while also reworking the layout to make it easier for buyers to navigate.
This was all met with good initial reactions from brands and buyers alike but by the third day attendance had dropped away, possibly because it fell on a Saturday. This is not unique to Copenhagen, as anyone who has wandered around Bread & Butter in Berlin on its last day will tell you, but it does beg the question why bother with the last day?
The other underlying issue was between the fairs and Copenhagen Fashion Week who are rumoured to have fallen out over some of the scheduling of shows. It was also noticeable that this season, unlike autumn 13, there was no free public transport put on in addition to the ever-present shuttle buses. Perhaps some cracks are appearing, but I do hope the organisers can get some Polyfilla to smooth them over, otherwise the easy going, cool atmosphere might be a little icy next time around.