The Jacobson Group, the owner of brands Gola and Ravel, has snapped up footwear retailer Dolcis out of administration for an undisclosed sum.
Dolcis, which was owned by Barratts Priceless, which collapsed into administration before Christmas, will relaunch for spring 13, targeting the young women’s fashion market.
Harvey Jacobson, chairman of the family business, which owns brands Gola, Lotus, Ravel and Frank Wright brands, said he favoured opening department store concessions and building an online proposition over opening stores on the high street.
The Jacbonson Group is now planning major investment in the brand, bolstering Dolcis’ Rossendale head office team.
“We will invest in the heritage of a brand, which has not been fully exploited recently, and that means in design, PR, marketing and advertising - we’ve learned lessons from other brands we’ve bought and revived,” Jacobson told TheBusinessDesk.com.
Tony Evans, managing director of Jacobson Group, added: “The Dolcis brand dates back to 1863 and already we have started to develop a great archive of material which we’ll use to form the core focus of the range to give it a genuine USP.”