Yesterday it was reported that Yves Saint Laurent’s creative director Hedi Slimane is to rename the brand Saint Laurent Paris for spring 13 but that he would still retain the YSL branding. Here Drapers takes a look at some of the reaction to the news on Twitter.
@MissFashionWeek - Yves SaintLaurent will proceed as “SaintLaurent Paris”. Am I the only one who finds this news very disturbing??
@msjoanQ - Major! Yves SaintLaurent will change name to “SaintLaurent Paris.” Bold move, Slimane! #ysl
@fashionideaz - #FashionNews Hedi Slimane is change the name of Yves Saint Laurent to “Saint Laurent Paris.” I am not a fan of this.
@jimshi809 - Clarification: Hedi Slimane’s YSL name change to “Saint Laurent Paris” will be effective w/ the SS13 collection & be permanent.
@MyFashionLife - The YSL news still hasn’t really sunk in yet… are you guys loving or hating the new name change?
@womensweardaily - Hedi Slimane plans to restore “original branding” to YSL and call its rtw line “Saint Laurent Paris”
@AntonioMartez - #CelebrityNews Hedi Slimane Wants To Take The Yves Out Of Yves Saint Laurent: Blasphemy!
@ShrimptonCoutur - Rumours R that HediSlimane asked 2 drop YVES from Yves Saint Laurent - will make it easy to date the line for future vintage dealers
Fashion blogger – Miss Fashion News, fashion writer - Marko Azzioni, fashion blogger - Joan Q, fashion journalist – Jim Shi, fashion blog site – My Fashion Life, WWD, fashion photographer – Antonio Martez and fashion blogger – Shrimpton Couture