Men’s casualwear independent Therapy is launching its first transactional website to gain a slice of the growing online fashion market.
The store, in Spitalfields in east London, sells brands including Franklin & Marshall, Hilfiger Denim, Supremebeing, Gio-Goi, Converse, Fila Vintage and Fila Gold.
The family-run business, which celebrates its 10th year of trading this year, is setting up the transactional site to target online sales to increase its store turnover.
Website manager Elizabeth Williams said: “Online is the way to go. We know a lot of similar businesses that have websites are getting a lot of good business. There are fewer overheads than with a bricks-and-mortar store.”
She added: “We’ll see how it goes for the first six months and work out who the customer is, and gear up for Christmas.”
Williams said trade at the store was going well. “It’s not what it was, but it’s going fine. Therapy will still be here when the recession is over.”