Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Therapy sets up online store

Men’s casualwear independent Therapy is launching its first transactional website to gain a slice of the growing online fashion market.

The store, in Spitalfields in east London, sells brands including Franklin & Marshall, Hilfiger Denim, Supremebeing, Gio-Goi, Converse, Fila Vintage and Fila Gold.
The family-run business, which celebrates its 10th year of trading this year, is setting up the transactional site to target online sales to increase its store turnover.

Website manager Elizabeth Williams said: “Online is the way to go. We know a lot of similar businesses that have websites are getting a lot of good business. There are fewer overheads than with a bricks-and-mortar store.”

She added: “We’ll see how it goes for the first six months and work out who the customer is, and gear up for Christmas.”

Williams said trade at the store was going well. “It’s not what it was, but it’s going fine. Therapy will still be here when the recession is over.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.