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There’s no escaping royal wedding fever

Mention the royal wedding to a retailer and you’ll get a very mixed response.

Some are hoping to cash in on the tourists who will flock to the capital to join the celebrations, some aren’t bothering to open at all given that those Brits who are staying home for the break won’t be out shopping, while others are downright annoyed that the happy couple didn’t choose a Saturday to get married. This would spare them and the economy in general the expense of funding another bank holiday at a time when we least need one (and yes, I know giving your staff the day off or paying overtime is not obligatory legally, but it’s extremely hard to say no).

What is certain, though, is that the event will launch a trend or two, which can only be good for fashion, be it Kate’s dress (the current designer in the frame is Sophie Cranston of Libélula) or the choices of the many and varied guests. In the WGSN office there is as much anticipation about how Victoria Beckham will dress her pregnancy bump as there is about the bride’s outfit, and I am always curious to see what Samantha Cameron wears. Her take on age- and event-appropriate attire is almost always more interesting than Middleton’s, one could argue.

“There is as much anticipation about how Victoria Beckham will dress as the bride’s outfit”

Whatever your feelings on the matter, you can’t deny the influence high-profile individuals have on the public when it comes to fashion - hence Celebrity is a core part of WGSN’s trend forecasting offer. Find out more here (and yes there is the obligatory Kate Middleton feature too).

Lauretta Roberts, creative director, WGSN Boutique.

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