With its inspirational womenswear offer and striking store concept, there’s plenty to enjoy at Hi-Lo.
Nestled on the leafy shopping avenue of Rua Rio de Janeiro in Belo Horizonte is Hi-Lo, a multi-brand womenswear boutique that’s made a big impression in its first six months of trading. Stocking some of Brazil’s most interesting brands such as the best-selling Sacada, Alessa and Juliana Jabour, the store stands out for its carefully edited selection, inspiring visual merchandising and clever branding touches, making it one of the area’s most important hidden gems.
The mix at Hi-Lo, which stocks only Brazilian brands, has a daywear feel with the occasional party dress adding variety. The quality clothes have a great design difference, whether it’s suede piping on chambray shorts or a simple shift dress with an eye-catching belt. Prices range from BRL335 (£120) to BRL800 (£285) – good value for money and a level mirrored by the refined visual merchandising in this relatively small store.
The vintage-style fittings and finishes sit well against the clothing and accessories and show off the complementary product such as iPhone covers, stationery and style books, all merchandised imaginatively in the space. The curved rail at the back creates fluidity in the otherwise rectangular store and the eye-catching red dressing room adds to the boutique feel. A small dedicated menswear section with underwear, polo shirts and accessories is well put together and adds another dimension to the store.
The store features some lovely individual touches such as Hi-Lo-embossed card holders by the till which, when combined with the stock and the visual merchandising, helps emphasise and build the store’s identity as an exclusive shopping destination.