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Timeline: Mulberry under Bruno Guillon

Following Mulberry chief executive Bruno Guillon stepping down from his role Drapers takes a look at his turbulent two years at the helm of the British luxury brand.

March 2012 – The luxury British brand and retailer Mulberry spends £3.4m on shares for its new chief executive Bruno Guillon.

June 2012 - Mulberry records pre-tax profits of £36m for the year to end March 31, a 54% rise.

October 2012 - The brand issues a profit warning after a slowdown in wholesale revenues. In the six months to September 30, wholesale shipments to third parties were down 4% to £30m, as a result of a more challenging environment in Asia.

October 2012 - Mulberry opens its first Asian flagship store in Singapore.

December 2012 - Mulberry reports a 36% fall in pre-tax profits to £10m for the first half of its financial year.

March 2013 - The luxury label says that due to “weaker than anticipated” trading post-Christmas both revenues and profit before tax are expected to be below market expectations for the year to March 31.

May 2013 - Non-executive director Robin Gibson leaves the brand’s board after 17 years at the company.

June 2013 - Mulberry announces its creative director Emma Hill is leaving after more than five years at the helm.

June 2013 – The luxury label blames the “difficult” economic climate in the UK and Europe coupled with international expansion costs for a £10m decline in profits.

November 2013 - Mulberry cancels its catwalk show for London Fashion Week’s February edition as the luxury brand continues to search for a new creative director.

December 2013 – The company’s pre-tax profit dips during the first half of the year, despite revenues rising as the label invested in international growth.

January 2014 - Mulberry issues a profit warning after UK retail revenues fell over the Christmas period.

March 2014 - Mulberry hires LVMH executive Steven Newey in the newly created role of group commercial director.

March 2014 - Guillon steps down from his role at the brand after two years with chairman and former chief executive Godfrey Davis, appointed as executive chairman until a successor is found.

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