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Tommy Hilfiger to open Japanese flagship

Luxury label Tommy Hilfiger is to open a flagship store in Tokyo, Japan later this week.

Although Hilfiger already has a strong presence in Japan with 160 stores in the region, the 11,000 sq ft store which opens on Wednesday, is the first flagship for the label.

The store is located on the intersection of Omotesando and Meiji Dori, two of the city’s busiest streets and anchors a new tree-topped retail complex called Tokyu Plaza Omotesando Harajuku that will also house American Eagle Outfitters’ first Japanese store.

The new store will be the brand’s biggest in Asia and will offer a full range of men’s and women’s sportswear as well as denim, kidswear, footwear and accessories.

The Italian-produced Tommy Hilfiger runway collections are also available at the store, marking their debut in the Japanese market.

The store will also offer its bespoke tailoring service for men for the first time in the Japanese market.

Prices at the Tokyo store are roughly in line with those in Europe, where the brand has the largest number of direct retail locations.

According to Hilfiger, the new Tokyo flagship seeks to replicate the success of the brand’s flagship stores in Paris, London, Milan, New York and Munich

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