Topman and selected fashion brands are understood to have been approached by entertainment retailer HMV to help it expand its clothing offer.
HMV already sells music-related fashion merchandise such as T-shirts and hoodies but it is understood to have held exploratory talks about expanding into new categories.
Topman has met with HMV to discuss its plans, although it is understood that no deal has been inked. A spokeswoman for Topman owner Arcadia confirmed meetings had been held with HMV but said nothing had been confirmed.
Arcadia-owned Topman is also extending its reach into the music industry and will team up with iconic music retailer Rough Trade to start selling CDs in its flagship Oxford Street store from next month.
At HMV’s flagship in London’s Oxford Street, the singles and reggae categories have been scaled back to make room for entertainment-related clothing. More racks of T-shirts have been added and it has also installed floating display stands.
One shop worker said the range had grown “significantly” this week. HMV declined to comment.
The retailer, which has 272 stores in the UK and Republic of Ireland, has been diversifying its revenue streams outside of music retail to include more lifestyle ranges.