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Topshop hires Burberry PR guru

Arcadia boss Sir Philip Green has hired former Burberry vice-president of public relations Justin Cooke to push forward global expansion plans for Topshop.

According to the Sunday Times, Green has hired Cooke, who has worked at Burberry as vice-president of public relations for the last five years and seven months, as chief marketing officer.

Cooke, who is credited with helping Burberry alter its image, will start work with Topshop in September and is expected to work closely with Green and Topshop managing director Mary Homer to look at oversees opportunities for the business.

Green is believed to be considering a further 15 flagship stores in America in addition to the three stores Topshop already has there as well as examining opportunities for the fascia in China.

“We’re going to transform it from being a British retailer to a global brand,” said Cooke. “We want to bring the experience of the Oxford Street flagship to a worldwide audience.”

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