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Topshop to continue sponsorship of Newgen

High street retailer Topshop has announced that it is to continue to sponsor the British Fashion Council’s Newgen scheme.

Topshop has been involved in the scheme, which sponsors emerging designers to show at London Fashion Week, for 10 years and to celebrate this anniversary the retailer will be working on a variety of initiatives for autumn 12.

As part of the celebrations to mark the anniversary, Topshop has called on Newgen recipients from the last ten years to collaborate on a series of limited edition signature t-shirts, with all proceeds going to Centrepoint, a charity dedicated to helping the young homeless.

Designers contributing to the campaign are Christopher Kane, Richard Nicoll, Erdem, Peter Pilotto, Ashish, Meadham Kirchhoff, Jonathan Saunders, Gareth Pugh and Mary Katrantzou.

The T-shirts will be on sale during London Fashion Week from February 17 -21 and will be available from Topshop’s London Fashion Week pop-up shop in Selfridges and at the Newgen space at Somerset House.

Topshop will also be announcing a new show space for autumn 12. The Topshop Show Space has provided a Fashion Week home for those Topshop has been working with, either via Newgen or an instore collaboration.

The Newgen scheme was established by the British Fashion Council in 1993 and Topshop became the sole sponsor in 2001.

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