The rescue of womenswear retailer Ghost catapulted Touker Suleyman into the Top 100.
The fast-thinking, smooth-talking owner of high street supplier Low Profile and a number of Turkish factories had already carved out a reputation with the success of his Hawes & Curtis shirting business.
Suleyman took Hawes & Curtis’s ailing Jermyn Street fascia and injected it with life, a new sense of heritage and a bucketload of margin. In four years it has become a 29-store chain and a finalist in the Smaller Multiple category at the Drapers Awards 2008.
Suleyman will have to divert his energy to pull off another success with Ghost. He says he will take the brand back to its roots, with more luxury and an English personality. He tells Drapers: “In March there will be a Ghost relaunch. I have cancelled the ranges and am looking to do a redesign based on its heritage as a luxury brand. I will use my production facilities to turn the range around quickly.”
It would take a brave punter to bet against Suleyman. He used to own the licence for Ghost and supplied it to Marks & Spencer a decade ago, so he knows the business well. He has also been reported as wooing Ghost founder Tanya Sarne back into the fold. But then again, he is a charmer.