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Lingerie focus

Brands turn up the glamour in their autumn 10 collections with animal prints, pretty details and luxe fabrics. Plunge and balconette are the key bra styles

Elle Macpherson Intimates

Supermodel Elle Macpherson says her lingerie label’s autumn 10 colour palette is made up of “mood-lifting berry brights and juicy citrus hues balanced with can’t-go-wrong modern neutrals.” Prints, particularly animal-inspired versions, are also key to the collection, with the label reinterpreting the zebra print in a jacquard print design. Bras range from plunge styles with removable padding to sleek, balconette styles in sizes D to G. Stretch lace on the front and back of bras adds glamour, while pretty bows liven up the more classic designs. Nightwear is also part of the offer, with pieces including chemises, singlets, lounge pants, T-shirts and robes. Modal fabrics are mixed with stretch lace trims.

Prices: £14 to £75

Contact: 020 7478 0280


The autumn 10 lingerie from Levi’s has a “classic boyfriend, lived-in” feel, according to the brand, with simple designs, clean graphics, colour blocking and slogan boyfriend-style briefs. Delicate floral prints and organza trims give a more feminine feel, with key pieces including a cotton woven set in ecru and gingham with a bow. For men’s underwear, stylised hotographic prints have been introduced as part of a colour palette of alpha blue, slate, black marl, ruby red and turquoise. Key styles include push-up shaping trunks and button-fly boxers.

Prices: £4 to £24

Contact: 0161 622 9522


There is a focus on shapewear at Triumph for autumn 10, via the brand’s new high-performance range called Shape Sensation, which comprises two body shapers, three bras and briefs and a suspender made of stretch tulle to hug the body and shiny trims to add glamour. Smooth, cleavage-enhancing bras that are invisible under clothing are part of Triumph’s Curves story. Colours include soft blues, smoky lilac, pebble grey and chocolate. Classic black and white also feature. Sloggi, Triumphs’s younger sister brand, offers five brief styles, two bras and one crop top style in black, white and nude shades.

Prices: £5.34 to £23.30

Contact: 01793 720300

Ayten gasson

London-based label Ayten Gasson has unveiled a limited edition silk range for autumn 10 with a classic Liberty print. It continues to use luxurious fabrics sourced from the lace mills of Nottingham, including Leavers lace which is used as trims and panels on some styles. A balconette-style bra has been introduced to next season’s collection of skirted knickers, waspies boned and bound with silk binding, kimonos and vintage-inspired teddies. The palette is dominated by rich colours including olive, plum, bronze and black, while leaf prints add a more modern touch.

Prices: £18 to £60

Contact: 07801 066345

Playful Promises

Playful Promises takes its inspiration from English eccentricity for autumn 10 and has a vintage feel. The 1950s-inspired designs include the brand’s signature silk corsages in delicate peach, mint and navy blue. Key pieces include a classic nude and black lace basque and a black satin garter slip. Scalloped edges, pretty bows and luxurious fabrics such as silk and lace add a glitzy feel to the feminine collection. Simpler designs also feature, including a nude pink set with silk corsage and ruffled trims.

Prices: £4 to £20

Contact: 020 3222 0611


After the appointment last autumn of Tony Jarvis as managing director, Gossard vowed to go back to its glamorous roots, and for autumn 10 it does just that. With a focus on heritage and design inspiration from the brand’s own 1940s archive, the collection includes uplifting and plunging long-line bras, lace shorts and waspie suspenders featuring top-stitching and boned seams to give a soft, seductive corseted effect. Colours are bold and rich, with ruby reds and deep purples highlighted with bursts of sapphire blues. Delicate floral embroideries add a feminine edge.

Prices: £12.50 to £16.35

Contact: 01159 246767


Freya’s autumn 10 offer ranges from feminine, elegant styles to more youthful designs. Rich berry shades and delicate blush tones dominate the colour palette for core styles, as ruffle trims and jewel details add femininity. Pieces include plunge and balconette bra styles available from a 28-inch back and up to a

J cup. Matching co-ordinates include a suspender belt, while animal prints in purple and grey add a sexier feel. For younger women, Freya serves up paisley prints in khaki and white. The brand has also introduced its first printed moulded bra for autumn 10.

Prices: £4.39 to £15.61

Contact: 01536 760282


French label Chantelle has added more underwired bra styles for autumn 10 and introduced new fabric technology to create more lightweight fabrics. In terms of colour, a nude and black palette is offset by dark purples and blues, bronze and khaki, and red. T-shirt, half-cup and push-up styles also feature. The brand has also set up a new retailer Training Academy to help stockists communicate the importance of fit and sizing to customers. Chantelle’s younger, more fashion-led sister brand Passionata takes its inspiration from ready-to-wear and haute couture, with embroidered tulles, sweet pastels and rich prints.

Prices: Bras, £6.90 to £39.45; Briefs, £6.90 to £19.72

Contact: 01483 300880

Mimi Holliday

With 15 trend stories, autumn 10 marks Mimi Holliday’s biggest collection yet. Boy shorts come in new shapes, including a mini boy short and frilly boy short. The balcony bra is the brand’s staple bra shape, but the popularity of the non-padded bra from last autumn has prompted the brand to up its number of non-padded options. Other bra shapes include triangle and plunge styles.

Prices: £7 to £29

Contact: 020 7613 2213


Texture plays a key role in Panache’s autumn 10 collection, with lace trims, crushed velvets and big satin bows all part of the offer. Adina, a moulded, lightweight lace cup style with satin trim in chocolate and nude shades, is new to the range, which also features balconette bras with delicate floral embroidery and a matching deep-sided thong. Panache has also added a range of maternity bras for autumn 10 made from soft-handle cotton Lycra and delicate embroidery, plus a stretch lace-mix bra style with matching shorts and thongs.

Prices: £4 to £19

Contact: 01142 418881


Lepel’s collection is split into two colour stories for autumn 10: sweet-wrapper jewel brights and softer, neutral shades or prints. Key pieces include an antiqued rose print on a padded bra, teamed with a deep-sided thong covered with raspberry satin buttons, and a balconette bra with antique-effect embroidery with satin rosebuds and diamanté jewels. Luxe fabrics such as delicate chiffon with frill details sit comfortably with soft cotton options.

Prices: £2.88 to £15.38

Contact: 0115 983 6000


Comfort and practicality are Fantasie’s autumn 10 watchwords, with plenty of smooth, seam-free bras up to a G cup in a neutral colour palette with matching co-ordinates, including thongs, briefs and boy shorts. But there are also enough plunge styles to add some sex appeal to the boudoir-inspired story within the collection, which also features a black stripe print on a soft ivory base with intricate paisley embroidery. Raspberry floral prints, delicate Austrian embroidery and Roman script-inspired prints add both fun and a touch of luxury to the collection.

Prices: £3.90 to £21.95

Contact: 01536 760282

Cake Lingerie

Maternity brand Cake Lingerie’s four trend stories start with Plum Pudding, which features flexi-wire bras in deep red. Stretch lace in baby blue is key to the French Vanilla story, while vintage-inspired prints are the order of the day within Blueberry. Finally, Meringue offers a mould-cup bra with jacquard stripe.

Prices: £7.50 to £24.50

Contact: 020 8427 8115

Curvy Kate

Catering for larger cup sizes and fuller figures, Curvy Kate opts for a playful mood in autumn 10, with polka dots, delicate lace and pretty bows. Ruffles, frills, contrasting trims and satins create a burlesque feel. Rich colours include indigo, flame red, mulberry, raspberry, cobalt, emerald, purple, black and nude. New shapes include a plunge bra to support up to a J cup and high-waist briefs.

Prices: £5.30 to £12.50

Contact: 020 8861 3111


Now in its second season, DimitySO has unveiled a 25-piece offer for autumn 10. Stretch and guipure lace sit alongside ridged and pleated tulles, satin edging, stretch satin and fishnet mesh. Styles range from strapless and balconette options to contour designs at this D to J cup brand.

Prices: £6 to £17

Contact: 020 7478 0280

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