Mundane classics at a price point designed to seduce mature spendthrifts.
Built for comfort not for speed, the own-label mix of Atlantic Bay casualwear and Jack Reid tailoring appeals to a dwindling number of loyal (and very mature) customers. Knitwear is the mainstay with a suede panelled zip-through knit looking like grandad fodder. Rugby tops and jeans offer basics while the barely there contemporary Trait offer is relegated to a small section at the back. At this rate, Bhs menswear shoppers could become an endangered species.
The menswear section is a decent size but because it is shaped like a wedge between a larger womenswear section and the kids’ styles, it feels a little subsumed by these two departments that are more trend led and no doubt more lucrative. This department feels like it is geared more towards female customers buying for their husbands, which is a shame given the value-driven pricing.
Whatever you think of the styling, there are some amazing deals to be had – £15 for two shirts, £40 for a grey 2sb jacket, £8 for a silk tie and a heavy green coat for £40. Jeans come in at £13 and a blue needlecord 2sb is one of the more expensive pieces at £59. The low prices are realistic though – these are functional items.