Some inspired designs nestle among the lads’ wear. The shop is jumbled but staff are friendly.
The bulk of looks focus on cheeky lads’ wear – slogan T-shirts and Fred Perry-inspired polos sit beside bright fine-gauge cardigans, parkas, nylon jackets and heavy knits with graphic-print details. However, Blue Inc has some genuinely original styles on the rails. A chambray polo with red, white and blue-trimmed collars and cuffs is a standout piece while some of the crisp cotton checked shirts go toe-to-toe with any of the retailer’s competitors.
The bustling, open-fronted shop resembles some traditional discount formats but inside the clobber has a distinctive look. Shoppers are not allowed to take clothes hangers into the changing rooms – this feels like a low-rent security measure but the news was delivered with a warm apology that softened the hassle of chucking items on the floor.
As the quality and richness of design edges up, so too do the prices but there are still plenty of bargains to be had. Shirts are £13 or two for £20, a zip-through heavy knit is £35 and engineered jeans just £27. The checked shirts undercut most rivals’ versions at £20 while the same price for a grey 2sb suit
jacket beggars belief, even if the garment in question is fairly shapeless. Outerwear is good value with quilted parkas at £50 and multi-pocket nylons from just £10.