Milking the trend for Americana and worker-led looks, Gap looks bang on trend right now.
Gap’s bread-and-butter styles are bang on trend, which makes for a good autumn range on the fashion front. The American worker look – think denim shirts, classic chinos and leather jackets – is blended with a touch of nautical striping and collegiate graphic-style T-shirts and sweats. These core looks are counterpointed with grey herringbone woollen db coats and crisp cotton shirts and classic V-neck cardigans alongside corduroy trousers for a cleaner look.
The Gap storefit remains functional, a classic white box format that lets the clothes do the talking. There was also an excellent female sales assistant who took a nervous male shopper right around the store and gently led him into spending more than £250 on new pieces for his wardrobe, even though he’d mistakenly come in to return a H&M top.
If you’ve just seen Topman’s £40 chinos, then Gap’s £35 is a welcome surprise. Shirts at £29.50 are a touch more expensive than at more youthful stores. Knits at £38 are reasonable and basics at £8 for short-sleeved T-shirts are cheap. Jeans (in seven fits) are between £35 for basics and £50 for indigo-dyed versions.