An impressive range of trend-led styles in an exciting store. Next continues to improve.
Key looks include lots of chunky knitwear, quilted outerwear, varsity sweat pants, light-washed jeans, denim shirts and checked wovens. But a raft of V-neck knits with cotton crew inserts smacks of the old weekend dad styles from before Next’s revamp. Many copycat products reflect on-trend brands, with crown motifs on bright V-neck knits and collegiate graphic sweats. Not that the offer is without its own innovative design touches – the slim-fit bootcut jean being one example.
Next is continuing to improve if this is anything to go by. The looks are often bang on and appeal to more youthful customers than the Next of three years back. The store is slick, if a little basic, and the black acrylic fixtures gleam. The store is laid out in a common sense way with category-led areas making it easier to shop.
Next offers a spectrum of prices but usually undercuts its competitors’ similar looks. A brown leather jacket beats premium retailers’ versions by
at least £100, coming in at a bargain £145, while a toggle-fastening duffle-style jacket is only £75. Graphic T-shirts are £16, a fleece-lined hoodie is £60 and a grey checked 2sb blazer is £100. Suits average about £220. Denim shirts are reasonable at £28 as are jeans at £35.