Versions of key styles at light-on-the-wallet prices in a light-on-the-imagination store.
Peacocks rounds up key looks at a low price. It ticks trend boxes like engineered jeans, checked shirts and PU leather-look hoodies. Canvas pumps and Fred Perry-style black polos with fluoro trims echo more premium collections and worker-style blue cotton shirts come with appliqué badges which feed into the chambray shirt look. Graphic T-shirts and
trilbies underline the youthful positioning. Outerwear is limited but some detailed nylons and a soft wool car coat add depth.
This is all about carefree browsing for casual looks; the staff are friendly and the changing rooms neat but there is something sterile about the store – it’s a well-lit white box and more than a little blanched-out. There are a lot of bog standard cargo pants and striped V-neck knits, which load up the SKU count but add nothing to the experience.
Prices are amazingly low and when the items fit, that means the value is awesome, undercutting the middle market and coming in at the more competitive end of the high street. Baseball-collar T-shirts are £4 and track pants £6. Engineered-style jeans are just £14 and moustache-distressed versions £10. Checked zip-through padded knits are £25 and a skull-print T-shirt at £7 is a cheap-as-chips take on one of the season’s key trends.