Lots of super-cheap versions of key seasonal pieces but this is a tough store to shop.
With Nordic knits, plenty of checked shirts and colourful T-shirts and sweats, there is a youthful bent to the Primark look. T-shirts come with large graphics including colour-splashed skull illustrations, as well as in bright baseball-collared styles. A wide sweep of denim styles take in raw-coloured basics and low-rise styles with engineered details; the sturdy, dark-rinsed denim looks good quality. In outerwear, a dove grey canvas db coat with storm flaps stands out.
In terms of a shopping experience, there is a litany of gripes. It’s still a scrum, the queues are immense – shoppers were giving up, dumping items and walking out, meaning Primark is losing sales. A limit on the number of items that can be taken into the fitting room is too restrictive in this high-volume environment. But this is still an incredibly busy store with loads of bargains split between basics and trend-driven items for those on a budget.
What did you expect? The VAT-chopped prices are super low in Primark, making it the cheapest on the high street. It’s just £2.94 for jogging bottoms, £8.81 for hoodies, £3.91 for contrast-sleeved T-shirts, £8 for checked shirts and a PU biker jacket is just £20. A grey Nordic-style zip-through knit is just £19.57 and a charcoal duffle coat is £31. Denim comes in at rock-bottom prices of between £5.87 and £14.68 – above the supermarkets but with more fashion content to justify it.