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Reiss, New Cathedral Street

Well-considered classics in a sophisticated environment with attentive service.

Product 8

New sub-brand 1971 Reiss takes up the front third of the store, and its slim eight-button db blazers, cable-knit cardigans, denim and plaid shirts are more casual than the mainline. Beyond that the core range includes classic macs, leather biker jackets and striped knits. The tailoring offer includes high-buttoning db blazers and three-piece suits.

Experience 8

A lovely store with an amiable atmosphere. An assistant clocks Drapers lingering and approaches, smiling. He takes items into the changing room, suggests more pieces and pulls out a couple for Drapers to try on. In merchandising terms the positioning of the 1971 Reiss gear at the front of the store ramps up the store’s fashion credentials.

Value 6

This season, Reiss is the most expensive contemporary high street player. Chinos are £69, a subtly striped shirt with rounded collar is £79, great quality grey/blue jeans with a crêpe finish are £89. Suits are about £400, with blazers between £150 and £200. Belted macs are £250 and a leather biker jacket is £350. However, the classic nature of these pieces makes these prices more
justifiable because of long-term wearability and lasting fashionability.

Score 22

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