Good commercial suit options at reasonable prices but a bit more variety would lift the store.
In the sea of grey 2sb suits the key looks are pinstriped (both subtle tonals and chalks) along with plain cloths in varying shades. The plains are by far the dominant look, with the host of greys from light to charcoal alongside some navy blues and black in 2sb silhouettes. A few checked cloths do sneak into the collection and a smattering of alternative colourways inevitably draw
the eye, including a beige striped 2sb style from Gibson.
In all, this is a youthful take on the smarter wardrobe, aimed more at Flash Harrys and working lads than at city gents. The pumping dance music is in keeping with the nimble sales patois that the assistant that helps Drapers excels in – he starts well, noting down options, adding in deals and reductions for a fictitious Drapers eight-suit buy. But then he blows it when he confides that he would laugh at anyone who didn’t wear the right suit – a bit unnerving for a less confident shopper.
There is a buy-one-get-one-half-price offer on all full-price suits – though there are plenty of Sale prices that sit outside of this offer. Racing Green shirts are £40 and window signage boasts of a three-for-two on all shirts. Among the Sale items are wool overcoats slashed from nearly £200 down to £80 and silk ties are cut to just £5. The prices are spot-on for the first-interview crowd as well as first and second jobbers. This store is more about fulfilling a need than creating a want.