Back on the money for the UK male, the offer returns to its classy catwalk influences.
A clean and classic look includes rugby tops and plain, clean lined suits along with mid-gauge knits– it looks like Zara is fighting for a slightly more mature customer. Some Euro-styled efforts sneak in such as a shiny patent quilted jacket but this is a return to form for the chain, which focuses on the catwalk-inspired clean-lined casualwear that was once its forte. Oddly, the store opens with a range of “Muhammad Ali” foiled T-shirts and hoodies which is out of step with the rest of the offer.
The most trend-led items, such as a leather hoodie and military jacket, are in the window but these are nowhere to be found on the shopfloor. That aside, the store itself is busy and buzzy, but two changing rooms have broken locks and the shopfloor is a touch scruffy. All little things but they take the gloss off what should be a classy environment. It’s worth noting that the much larger women’s area is slick and clean – perhaps there are too many SKUs in too small a space for the men.
Prices meet or beat most of Zara’s rivals – black treated jeans are £29.90 and heavy knits are mostly about £40, with a Nordic version at £50. Checked shirts come in at £25.90, while a blue tonic 3sb is £99. The Ali T-shirts and hoodie are £20 and £30. Outerwear is more expensive, with duffles at £90 each and PU bikers at £60. These prices are good value when you consider that this collection is a return to the Spanish chain’s previous form of refined catwalk looks and low prices.