Lingerie indies in Scotland are calling on Triumph to clarify its positioning on brand exclusivity following a lack of communication about rival stockists.
At least five Scottish indies have expressed dissatisfaction with the lingerie brand’s service over the past year, with two reporting that it did not inform them about rival stockists, in some cases just doors away and stocking the brand at reduced prices, which make it difficult to compete.
Susanne Greenaway, owner of The Cat’s Pyjamas in Helensburgh, said she was given no prior notice about a nearby competitor stocking Triumph and Sloggi, which is also owned by Triumph International.
“We had to find out about it ourselves. It has definitely affected our Sloggi sales. We’ve had to reduce our prices to below the RRP to compete, but we still can’t offer the products as cheaply as this other retailer, so customers are obviously buying from there instead,” she said.
Personal Touch in Stirling reported a similar experience. Owner Bernadette Gallacher said: “There is another store stocking the brand two doors down, but when I raised it with Triumph it said that as [the other stockist] was a multiple that already had an account with them, it could stock it in whatever branches it wanted. I understand if that’s the rule but this was never communicated to us.”
Both retailers have stocked Triumph for more than 20 years and said they felt “let down”. Gallacher added: “I just think it could have been handled better.”
Another Scottish lingerie indie said it experienced similar issues.
The indies also said they suffered as a result of late deliveries from the brand earlier this year.
Triumph was unavailable for comment as Drapers went to press.