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Tu reaps new format reward

Supermarket clothing brand Sainsbury’s Tu is seeing an uplift in sales and footfall in its new format stores

Supermarket clothing brand Sainsbury’s Tu is seeing an uplift in sales and footfall in its new format stores, with “healthy” like-for-like sales across the brand.

Business unit director Adrian Mountford said the new format concept stores, which launched last year in Sydenham in south London, were experiencing higher sales, with customers buying more product, spending more money and visiting the stores more often than high street stores.

“The performance in these stores is fantastic,” he said. “We’ll be rolling out the format to our new and existing stores.”

Last week, Sainsbury’s reported that total sales excluding petrol rose 6.8% for the 11 weeks to March 21, while like-for-like sales climbed 6.2%.
Mountford declined to give details on clothing sales, but said like-for-like trading was “healthy”.

He added: “Both basics and more premium product is doing well. Fairtrade T-shirt sales are up 21% year-on-year, we’ve seen huge growth in our pure linen ranges and swimwear is up 80%.”

Mountford said the supermarket chain had no plans to launch clothing online this year, but did not rule out launching branded clothing online in the future. “The industry returns rate [on online shopping] is between 40% to 50%, so it’s difficult to see how money can be made from it at the moment,” he said.

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