Lingerie brands including Ultimo, Chantal Thomas and Velda Lauder Corsetiere are among the names set to make their Pure London debut, as part of the womenswear tradeshow’s new Pure Body section.
Housing directional and designer lingerie, swimwear, shapewear and loungewear Pure Body will be situated upstairs at the show in Olympia’s West Hall at the spring 13 edition of Pure London.
Other brands exhibiting at Pure Body include swimwear brand CrisBerry, bodywear brand Made by Niki, maternity brand HOTmilk and lingerie brands Claudette and Doro Design.
Ultimo’s founder and co-owner Michelle Mone has also confirmed that she will deliver a keynote speech at the show on August 20.
Pure Body will also be launching a series of lingerie, swimwear, shapewear and loungewear catwalk scenes on the new dedicated catwalk in the West Hall Level 1.