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Ultimo scoops top gong at Scottish Fashion Awards

Ultimo was named Retailer of the Year 2009 at the fourth annual Scottish Fashion Awards last night.

The awards took place at Stirling Castle, in the highlands of Scotland between Edinburgh and Glasgow. Other winners included; Graeme Black as Scottish Designer of the Year, Holly Fulton as Scottish Young Designer of the Year, Harris Tweed as Scottish Textile Brand of the Year, Joyce Paton as Scottish Accessory Designer of the Year and Paul Smith as Best use of Scottish Fabric. Fashion designer Pam Hogg was inducted into the Scottish Fashion Awards Hall of Fame.

Ultimo founder Michelle Mone said: “Ultimo continues to go from strength to strength, so it’s brilliant to be recognised by Scotland and the fashion world.  As a retailer, we strive to deliver the very best product, in terms of designer style and unrivalled fit, and at the right price for our customer. We have exciting plans for the rest of the year to continue to roll out our shop in shop concept to more Debenhams stores across the UK, so hopefully we’ll be here again next year!”

Tessa Hartmann founder and producer of the event said: “This event isn’t just about promoting Scottish fashion, it’s about promoting a fashionable Scotland. I am delighted that in these challenging economic times so many impressive brands have chosen to back what is now perceived as Scotland’s premier celebration of fashion and style.”

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