Fashion design students from the University of Westminster will sell their designs via etail giant Asos from June 1.
Students from the BA Hons Fashion Design and the BA Hons Fashion Buying Management courses have created ten high summer collections which will be sold on Asos Marketplace from June 1.
Each group of students has created a range of eight to 12 boutique items with an associated marketing plan, including a look book, fashion shoot and branded packaging.
Following a briefing from Asos Marketplace in December 2011, students were asked to choose womenswear, menswear or accessories.
The ten student groups then worked on their concept, the business plan and brand positioning which included producing inspiration mood boards, a customer profile or muse, an outline of their range plan and the final collection of eight to ten garments.
Andrew Groves, course director of the University of Westminster’s BA (Hons) Fashion Design course said: “In the highly competitive fashion industry, our collaboration with Asos Marketplace is a fantastic opportunity for our students to gain real life experience of having to marry the dynamic creative process with professional, business and commercial decision making.
Katie Oldham, senior marketplace manager at Asos Marketplace added: “We’ve been astounded by the quality and creativity of the collections created by the students.