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Urban Outfitters sees sales increase in 2012

US lifestyle retailer Urban Outfitters saw a 13% rise in sales across the group in the year to January 31, 2013.

The company, which operates the eponymous Urban Outfitters chain as well as the Anthropologie and Free People fascias, saw overall sales across the three chains total $2.8bn (£1.87bn), up 13% compared to the previous full-year.

Sales at Urban Outfitters totalled $1.32bn (£800m) while Anthropologie and Free People racked up sales of $1.12bn (£740m) and $320m (£213m) respectively.

Online sales grew 31% compared to the previous financial year.

In a statement the chain said that ecommerce would be the main focus of its growth strategy in Europe.

Chief executive Richard Hanye said: “There are parts of Europe where it is going to be very difficult, if not impossible, for us to penetrate in terms of bricks and mortar but we do believe that we can make significant headwinds in those areas through direct-to-consumer.”

Urban Outfitters currently operates 25 stores in the UK.

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