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USC to sponsor NME Awards

Young fashion multiple USC is to sponsor the best new band category at the NME music Awards.

The retailer has partnered with the music event as it continues to reposition and ramp up its marketing strategy under a new management team.

USC founders David Douglas and Angus Monroe returned to the branded young fashion chain they founded in 1989 earlier this year and the retailer has increased its young fashion own-label presance in store.

As part of the NME sponsorship deal the retailer will have a presence online at, in advertorials and competitions in the magazine, and USC will use branded POS material across the 35-store USC portfolio.



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