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Van Dal to push British-made range overseas

Footwear brand Van Dal is looking to expand further into international markets by capitalising on its British credentials.

The label, which has been manufacturing women’s shoes in Norwich since 1936, is in talks with distributors and retailers in Spain, France, Italy and Germany as well as Japan and the Middle East, following its debut at trade show Micam in Milan last week.

Sales director Gordon McFadyen said: “The UK market is mature and very competitive. To grow as a business we have to expand internationally.”

Jason Larke, head of marketing for the label, told Drapers its Made in England collection of court shoes and pumps, which makes up 15% to 20% of Van Dal’s production – the rest is made in India and Italy – had attracted international buyers.

“Having the Made in England stamp has definitely given us an edge,” he said.

Van Dal has 270 wholesale accounts in the UK and Ireland and 40 department store concessions. The Made in England collection wholesales from £35 to £40, with the mainline about £5 lower.

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