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Vente-privee to join forces with American Express for US launch

Off-price etailer Vente-privee will partner with American Express when it launches into the US, and will have access to its entire membership database.

As revealed by Drapers yesterday, Vente-privee will launch in the US later this year under the 50/50 joint venture.

Jacques-Antoine Granjon, chief executive and founder of Vente-privee.com, said: “Bringing the vente-privee.com business model to the US with an outstanding partner that shares our commitment to quality was a critical choice for us. The brands where we have strong relationships are excited about extending their offerings into the US market through this partnership.”

Dan Schulman, American Express’ group president of enterprise growth, added: “This partnership brings together two brands that are committed to creating e-commerce opportunities in ways that benefit both consumers and businesses, have a heritage in the luxury market and place a high premium on delivering quality customer service.”

Vente-privee is established in seven countries and said it grew turnover 15% to £823.6m in 2010.

Its move into the US follows a controversial U-turn on its strategy to buy product on a territory-by-territory basis, which prompted Vente-privee to effectively close its UK office.

It initially scaled back its London office from eight to two staff, UK commercial managers Christina Piggott and Samantha Lavin, but it is understood they are now leaving.

 

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