Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Versace bans sandblasted jeans

Italian fashion house Gianni Versace has banned the use of sandblasting techniques on its jeans following mounting pressure from activists.

The controversial sandblasting method, in which workers blast sand at high pressure onto fabrics, is dangerous to workers and has been known to lead to death. Retailers and brands including New Look, H&M, Levi’s and Marks & Spencer have already banned the process with Diesel, Primark, Next and George at Asda also phasing out sandblasted products.

A two month campaign was launched by the Clean Clothes Campaign (CCC) on Change.org with more than 1,200 people joining the campaign. As a result Versace conducted a review of its suppliers and has said all suppliers will be banned from using the method.

In a letter to Change.org, spokesman Tomaso Galli said: “Following more recent CCC’s comments on Versace’s practices, the company decided to study the issue in depth again and concluded, in agreement with CCC, that it is appropriate to take a proactive stance, and stand against the practice of sandblasting.

“Versace has specifically asked every supplier (and will ask any new supplier as a condition to work with Versace) to certify that they are not using sandblasting.”

Meredith Slater, an organizer at Change.org, said: “Versace customers called on the company to ban a practice that endangered workers, and the company responded by saying that it would not only ban the practice, but stand up for the elimination of sandblasting throughout the industry.”

Earlier on this month Versace de-activated its Facebook wall after it was bombarded with messages by from activists protesting against the technique.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.