Luxury lingerie chain Agent Provocateur has unveiled its autumn 12 ad campaign just a week after it was asked by the advertising standards authority to pull its previous campaign for being too sexually graphic.
The new video, called Wilhelmina: Show Your True Self, stars Spanish actress Mónica Cruz and is set in Victorian London.
“The film is glamorous, dark and mysterious. It is set in a gothic underground space, brought alive by Mónica Cruz’s frenzied and fantastical performance,” said Agent Provocateur’s creative director Sarah Shotton.
The film and still images support the arrival of the autumn 12 advertising campaign in stores and online, which launches at the end of August.
Last week Drapers revealed that the lingerie label had been asked by the ASA to remove a previous advert from its website saying the ad breached the code of social responsibility, with erotic and fetish-style scenes featured that some viewers would not find suitable for children.