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VIDEO: Levi’s is California dreaming with new online video

Denim brand Levi’s is to launch its first ever social media viral for its underwear, socks and swimwear range.

The video will launch in March for Levi’s spring 11 collection and feature on Facebook, YouTube, blogs and Levi.com. The theme of the video is ‘California Dreaming’ and the footage features underwear and swimwear as well as the brand’s denim products with scenes set on the Californian coast.

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