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VIDEO: M&S screens new Christmas TV ad featuring X Factor contestants

Marks & Spencer unveiled its new Christmas TV advert last night (November 6), featuring the X Factor contestants.

Aired during last night’s X Factor results show, the ad sees the X Factor finalists perform a version of When You Wish Upon A Star.

The ad was shot by London-based agency Rainey Kelly Campbell Roalfe/Y&R and directed by Toby MacDonald. The ad will continue to be edited in the run up to The X Factor final, highlighting the remaining contestants. 


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