Private sales etailer Secret Sales is to launch its first ever TV advertising campaign.
The ad will debut on Channel 4 this evening (September 10), and targets Secret Sales’ target audience of ABC1 women and men.
The ad sees two women camping outside a department store waiting for a sale to begin, only to oversleep and miss the sale.
The core message of the campaign is never to miss the designer sales again by shopping with Secret Sales instead.
“Our first venture on to TV is incredibly exciting for the brand, giving us the chance to show our personality and cement our authority in the industry,” said Nish Kukadia chief executive of Secret Sales.