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Video walk-through: Marks & Spencer's Style Online instore

Marks & Spencer is trialling an in-store touch-screen “outfit builder” catalogue called Style Online.

Shoppers in three pilot stores can browse fashion products online and create outfits before ordering through touch screen order points or through style advisers carrying tablets. The technology - intended to inspire customers - means that while retail space might not be available, consumers can still have access to the full collection.

Here Drapers gives you a first look.

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