Attendance at Pure London closed 3% up on last February’s edition as the womenswear show moved back under one roof for the first time since August 2010.
Year-on-year figures were up across all three days following the relocation of the more directional section – Spirit Young Fashion – back into Olympia alongside Pure London after two seasons of being housed at nearby Earls Court.
Buyers attending both Pure London and Spirit were in an upbeat mood and welcomed Spirit’s return back into Olympia, although most said they had kept their buying budgets flat for autumn 12.
Speaking to Drapers on the opening day of the show, Lewis Tweddell, owner of contemporary indie Lewis Yates in Billericay, Essex, said: “Our budget is staying the same compared with last year.”
Deryane Tadd, owner of premium womenswear indie The Dressing Room in St Albans, said moving all sections back under one roof made the show seem much busier.
Brands that Drapers spoke to also welcomed the move. “It definitely seems busier now everything is back together,” said Dave McDonough, director of distributor Epic Footwear.
“It is a good thing for us,” added Stacey Saunders, wholesale manager at womenswear label Mina. “This way we get to see both sets of buyers in one place.”
Next season will see Pure London expand, increasing its footprint by at least 7,535 sq ft to include more design-led footwear, a French Accessories Pavilion, lingerie and kidswear.
“Pure is known for being a show where people pick up new brands,” said Pure London managing director Steve Newbold. “Our buyer feedback overwhelmingly shows these are areas people would like to see.”
The additional space will come from opening up an extra hall on the first floor of Olympia.