Vogue plans to repeat its international Fashion’s Night Out event after the event boosted footfall and sales at London retailers this year.
The first Vogue global shopping event took place at fashion stores across the world, including Harvey Nichols in London, Barneys in New York, and Chanel in Paris, on September 10, 2009.
The second edition will take place on September 9, 2010, and Vogue will once again be calling on department stores, designer boutiques and high street retailers to stay open late and run promotional events throughout the evening.
At the last event in London retailers including Harvey Nichols, Mulberry and Browns took part.
Jonathan Newhouse, chairman of Condé Nast International, said: ”Vogue wants to make good things happen for our readers and for the fashion and retail industries. Fashion’s Night Out was highly successful, generating more store traffic and higher sales, and it was a lot of fun too. We are proud to be leading the effort again.”